Ian Morrison Part 2 of The Second Curve

Ian and the host, Aidan McCullen, explore how companies past and present have navigated the transition from the ‘first curve’ – a state of established practices and security – to the ‘second curve’ of innovation and adaptation in the face of new technologies and markets. They discuss examples of organisations like HR Block, SGI (Silicon Graphics), and Volvo, and how they’ve managed to pivot or struggled with these shifts.

Ian offers profound insights into the societal move towards a knowledge economy, the importance of venture capital in disruptive innovation, consumer empowerment, and the geographical shift in economic power towards the Asia-Pacific region. Furthermore, they discuss the importance of organisational culture in adapting to change, the challenges of measuring success on the second curve, and the personal and societal impacts of these transitions.

The conversation concludes by emphasising the need for individuals and organisations to embrace uncertainty, leverage existing competencies, and prepare for a future that prioritises hyper-effectiveness and adaptive skills. 

 

00:00 Introduction to the Second Curve

00:31 Understanding the Shift from First to Second Curve

00:56 The Impact of the Second Curve on Organizations

01:44 The Second Curve and the Post-Industrial Economy

02:10 The Role of Knowledge in the Second Curve

02:48 The Power of Disruptive Innovation

03:03 The Shift in Consumer Power

03:34 The Geographic Transformation of the Second Curve

04:36 The Importance of People in the Second Curve

05:31 The Second Curve Mindset

06:25 The Dilemma of the Second Curve

09:02 The Role of Technology in the Second Curve

15:06 The Impact of the Second Curve on Individuals

18:24 The Future of the Second Curve

48:19 Conclusion: Embracing the Second Curve

 

Find ian here: http://ianmorrison.com

 

Andrew Binns

"Strategy Manifestos" with Andrew Binns

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Welcome to part 2 of the Corporate Explorer series.

In this episode, titled “Strategy Manifestos,” join Andrew Binns as he delves into corporate exploration, sharing insights from the Corporate Explorer Fieldbook.

Brought to you by Wazoku, the Corporate Explorer series is designed to uncover the depth of insight and experience within corporations, beyond the realm of management gurus and academics. In May 2022, Andy attended a conference at Bosch that sparked the inspiration for this episode, revealing the wealth of knowledge within corporations about corporate exploration.

The episode kicks off with a discussion on turning high-level corporate statements into empowering Strategy Manifestos. Co-authored by long-time client Andreas Brandstetter, Chapter 1 explores the crucial role of manifestos in aligning senior leaders on strategic ambitions and communicating these ambitions effectively.

Andy shares personal experiences as a corporate explorer, emphasizing the importance of a clear strategy. The Strategy Manifesto, while not a replacement for detailed strategy plans, makes explicit the company’s strategic choices and provides the rationale for those decisions.

Discover the key element of the manifesto – portfolio allocation. Learn how companies can change their approach to R&D investment to focus on cross-business priorities, including areas of withdrawal or deliberate non-entry.

Moving on to the execution of the manifesto, Andy outlines five steps: developing a point of view, assembling facts and perspectives, drafting and iterating, addressing disagreements, and adapting for different audiences.

The episode concludes with five powerful approaches for corporate explorers to trigger change within their organizations. From outside-in exploration to cultivating sponsors, each approach requires time and commitment but holds the potential to create bottom-up pressure that shifts action at the top.

Tune in to “Strategy Manifestos” by Andrew Binns, part of the Corporate Explorer series sponsored by Wazoku, and gain actionable insights into driving innovation and strategy within your organization. Don’t miss this opportunity to explore the uncharted territories of corporate excellence!

For those interested in Wazoku, find Wazoku at www.wazoku.com

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